Opinion Mining

Business Benefits

• Detect trends, predict future consumer behaviors and anticipate consumer needs and expectations.
• Get direct feedback on your products and services, and gather valuable user experience from blogs and forums.
• Analyze press coverage to assess brand awareness and corporate image.
• Identify rumors, detect business risks and pinpoint potential legal threats.
• Measure impact of viral marketing campaigns and online advertising.

Key Features

• Sentiment Analysis Skill Cartridge™
  identifies tonality, perceptions, feelings and expectations around products, services, people or companies.
• Powerful analytics
  Luxid® Information Analytics provides advanced search and filtering, semantic navigation, time analysis, cross-tab views, information mapping and clustering.
• Interactive Dashboard
  Luxid® Dashboard allows users to store and share in a few clicks high value information dashboards.

Successful Deployments

CARMA International

Interone Worldwide, An Agency of BBDO Worldwide